Sunday, 20 February 2011

Photo or Film?

This is Reiss' 1971 Spring Summer 2010 Ad Campaign, an example of a company using both photo and film for the same campaign, but which medium is more popular?

Please comment as to whether you prefer the fashion film or the still photographs.

Monday, 7 February 2011

Stag & Dagger

In the spring heat of London I headed to Bricklane having been invited by Casio G-Shock to preview an exciting new store and collection launch in The Old Truman Brewery. Once they had fed us all from the BBQ, we were able to view the new Hyper Complex series, boasting 8 of the brightest watches G-Shock have produced. These attention grabbing chronographs with their over-sized faces will debut in the UK from the end of May, available at Paul Smith Covent Garden, Selfridges Oxford Street and Harvey Nichols Knightsbridge.

G-Shock have also collaborated with online boutique, Collect London to produce a new range of watches and t-shirts titled ‘Folk Fantasy’, inspired by tribal art and gothic symbolism. Only a small number of these unique products are being made however so check them out on

The night was also in association with local event ‘Stag & Dagger’, where loads of great bands and Djs were performing in surrounding bars and clubs into the early hours of the morning. G-shock provided us lucky few with exclusive access to the event and provided super cool transport to Cargo, in the form of the G-Shock Bus.

Austique Fashion Show

Last summer I had to go to a charity fashion show hosted by fashion retailer 'Austique'. It was a last minute invite so I ran down on my lonesome to cover the event for
Everyone from Austique was lovely and the event raised £3000 for Breakthrough Breast Cancer. However it was a very small venue for the amount of people there and the idea of the models having to say excuse me as they walked down the runway before meeting a group of lads jeering at them was a little off putting.


Pop Boutique (bit of a catchup)

Press & Journal

Rare chance to snap up fabulous fashions


Published: 12/03/2010

STYLISH clothes by some of Scotland’s top young designers will be on sale for a limited time in Aberdeen this weekend.

Fashion students from Edinburgh’s Heriot-Watt University designed the garments, which will be sold to help raise money for charity.

Jackets, T-shirts, dresses and jewellery can all be bought at a “pop boutique” showcase at Harley Clothing, in Aberdeen’s Schoolhill.

The students will donate 20% of their profits to north-east social care charity VSA.

The clothes will be on sale at the shop tomorrow and Sunday, from 11am until 5pm.

The entire ground floor of the store will be devoted to the temporary display, which will also include artwork designed by the students.

VSA development director Alan Reid said: “When we were approached by the students at Heriot-Watt University we were obviously thrilled that they had decided to link up with VSA during their weekend event.

“Through many of our projects we realise the importance of the younger generation and, aside from their generous pledge, we are keen to help the team in any way we can.”